A studio product series built around one of the most recognisable cans in the world.

The brief was simple: make it look as refreshing as it tastes. We used controlled lighting to bring out the red, the condensation and the bubbles, and framed every shot so the can stays the hero. Close-ups pick out the logo and texture; wider compositions bring the energy.

The series shows the kind of work we do for businesses, where we turn a product into a library of images ready for e-commerce, social and print.